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A Tribune to a changing city
22/12/2005
A INTERNATIONAL newspaper has told London to move over to make way for Salford as one of the country's most revamped cities.
The International Herald Tribune, based in Neuilly, in the leafy corners of France, may be a far cry from urban Salford - but the newspaper has devoted a full page spread to singing the praises of a Salford on the up.
And the publicity has ensured that the city known to many as the other side of Manchester has developed a global identity of its own.
The publication is read throughout the world and is even available for free on flights around the world - so the potential for international recognition is huge.
Journalist Katherine Tanko, who wrote the article, said: "Move over Buckingham Palace and the Tower of London" to make way for recently revamped cities including Salford.
The article discussing Salford's industrial past and arts heritage, courtesy of LS Lowry, notes the city council's attempts to bring a new vibe to the area on a world stage.
It lists places to go, including the Crescent Pub on Salford Crescent - "the local watering hole of Friedrich Engels and Karl Marx," and Chapel Street and Worsley as being melting pots of historical endeavour.
The journalist describes the city as: "a source of pride - and a lure for tourists" while highlighting its modern attractions.
So don't be surprised if you are walking down the street in New York talking about a night out on Chapel Street and find the locals know just where you are from.
John Merry, leader of Salford City Council, said: "The fact that Salford is reaching an international audience is proof our marketing strategy is working.
"We are achieving our goal of not only putting Salford on the map but getting the message across that it has so much to offer.
"Salford is a modern and forward-looking city, but its past has an important role to play in its future."
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24/12/2005 at 00:04
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